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haylendesign  Ferris & Eames offers premium prescription eyewear that not only enhances your vision but also supports a sustainable future. Founded by two passionate twin sisters of color, F&E aims to promote eco-conscious eyewear choices while contributing to a cleaner, greener world. Committed to utilizing eco-friendly materials and reducing their carbon footprint, F&E strives to instill confidence in their customers while providing clarity for the future. Made in New York.

For Ferris & Eames, I have designed various products including a logo, eyewear case, packaging design, lens spray, cleaning set, thank you card, and website design. To reflect the company's values effectively, I opted for a calm green color to represent sustainability. Additionally, I created a pattern based on the Landolt C vision test.

Ferris & Eames was a briefing contest organized by brand.brief and onyxfroot. I came in 2nd place in this competition!

#fictionalassignment #eyewear #brandidentity #logo #website