haylendesign  Brew & Bite is a concept for a coffee shop in Enschede, developed as part of a fictional assignment by two aspiring entrepreneurs looking to start their own business. The brief for this project included conducting research on the competition and the target audience, followed by creating a concept for various graphic designs that would bring their vision to life.

Based on the specific wishes of the founders, I developed a design concept that utilizes a simplistic style, light colors, and the incorporation of plants, all of which contribute to a warm and inviting atmosphere. These elements were chosen to fulfill their desire for an Instagram-worthy coffee shop that resonates with a modern, social-media-savvy audience. Additionally, the founders emphasized three core values: freedom, friendliness, and creativity. To reflect these values, I selected turquoise as a key color in the design palette, as it aligns well with the brand identity they envisioned.

Through this thoughtful combination of elements, Brew & Bite emerges as a space that not only offers great coffee but also embodies the specific spirit of creativity, freedom, and community that the founders wished to convey.

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